Mack Truvaille, known as BMackk, has established himself as an artist who treats music as more than just sound—he treats it as storytelling. With each project, he crafts an experience, ensuring that every song contributes to a larger narrative. In a recent discussion about his creative process, he shares his approach to album and playlist curation, his perspective on surprises in his music career, and his philosophy on innovation in sound. When asked how he decides which songs make it onto an album or playlist, Mack Truvaille explains, “For me, it’s like a project storybook, or a book of tales, some might say. An entire form of creation that stems from each song being a chapter in the book to further explain the story and keep it on track. It’s easy to make singles; an entire album of concept is what makes me who I am.”
On the topic of unexpected hits or fan favorites, Mack Truvaille, “Not really—no surprises. As BMackk, I make music for EVERYONE. Go down my catalog; I bet there is something that you love.” Mack Truvaille also shares insight into his approach when working on new music: “I balance experimenting with new sounds versus sticking to what your audience loves because everything is experimental; music is forever. Sticking to one sound or flow, people will eventually leave you when they get tired of it. ADAPT or DIE. Adapt for the ride.
Through his words, it becomes clear that Mack Truvaille sees music as both an art form and a journey—one that requires constant evolution while staying true to the artist’s vision. His dedication to storytelling, experimentation, and audience connection defines his creative identity and ensures his work resonates with listeners across the spectrum.